Meet Your Partners For Success


Our Team

Elevations is comprised of talented and experienced professionals. All of our designers have spent years in the industry and have an unwavering commitment to understanding your needs, remarkable attention to detail and provide exceptional customer service. Our teams are experts at utilizing the latest 3D virtual tour technology, staying up-to-date with styles and trends, providing solution based concepts, budgeting, product selection and more. Their passion results in high levels of confidence as they explore ideas that capture your style and and functionality needs for everyday life.

WARREN RICHTER

Sales Manager
616-292-7927
Ada


As an Outside Sales Manager, Warren oversees a sales force tasked with developing relationships and providing super services to their home builder and remodeler customers. A core focus is helping his team communicate the company’s vision to help builders understand how Standard Kitchens can support their efforts by providing quality products and added value.

Warren conducts sales coaching and also assists with sales training in areas such as
design, products and continual process improvements all geared to support their customer’s needs. Warren is always on the lookout for ways to make processes run more smoothly for all involved. “No kitchen is the same,” he notes. “But each one deserves two ingredients of equal value: great design and great functionality.”

TRENT BISONET

Outside Sales & Design Consultant
616-318-3113
Ada


Trent has 20 years of experience with outside sales in the industry. In his role, he is focused on analyzing job details thoroughly to ensure the perfect remodel. He also helps oversee the final installation process and spends significant time in the field verifying dimensions and measurements to ensure customers are receiving the best quality finished products.

Trent works to create beautiful, functional kitchens that meet all of his customer’s needs and takes great pride in making a lot out of tight spaces. “You really can do a lot with a little,” Trent explains. “With proper planning and prep work, it’s amazing what you can do to a kitchen or bath space.”

ROB ESTHER

Inside Sales & Design Consultant
616-676-2032
Ada


With 25 years of kitchen design experience and an eye for quality, Rob helps customers to turn old, dated kitchens into shimmering, stunning remodels. “I do a lot of problem solving throughout the process” he notes. “There are always challenges and how we overcome them is key.” Customers who partner with Rob are always amazed at what he’s able to do with their previously outdated or nonfunctional spaces.

When he’s not assisting customers, Rob works on maintaining our showroom to highlight the best new products on the market and features for anyone ready to dream up a beautiful new kitchen. “I love what I do,” Rob shares. “I enjoy meeting new people and seeing the process through from beginning to end.”

KERRI FREDRICKS

Sales Manager
616-243-0196
Grand Rapids


Kerri graduated in 2001 with a degree in Interior Design. After serving as an inside sales and design associate, she transferred to the commercial sales division and became an Inside Sales Manager. As a manager, she oversees the entire inside sales design team. She enjoys encouraging, teaching, coaching and listening to her teams to support everyone’s success. Kerri loves to help teach her salespeople new things that help them to excel. Together, they work to provide the best customer relations, design solutions, organization and sales techniques. “Listening is a big part of the process,” Kerri shares. “Everyone has a voice and should be heard.”

RANDY JOPPIE

Commercial & Multi Family Sales
616-437-1402
Grand Rapids


As a commercial and multi-family sales manager, Randy brings 33 years of professional industry experience to the table. While working in the kitchen and bath industry, Randy has attended professional schools and seminars and is currently serving as a board member of our local Home Builders Association.

Randy focuses on business development in cabinetry, countertops and hardware and consistently meeting the specific needs of each client, whether it’s a unique product design, flexible delivery schedules, or competitive product pricing. Randy pays special attention to listening to customers to keep projects hassle-free, on time and on budget. “It is critical to provide a quality experience,” Randy notes. “Happy customers are the best part of what we do. Helping to make their visions come to life is truly rewarding.”

Dan O’Connor

Outside Sales & Design Consultant
616-560-9051
Grand Rapids


As a recent addition to our team, Dan is responsible for total project management for his home builders and remodelers customers in the Grand Rapids area. Dan oversees everything from the initial meeting to the final install and not only spends time in the showroom but out in the field as well doing what he loves. Dan shares “I enjoy going out to the job sites to help get accurate measurements, consulting with customers and seeing the complete transformation of the kitchen or bath.”

Whether it’s new construction or remodeling, you can count on Dan’s attention to detail, industry experience, problem solving skills and exceptional customer service skills to help you create the kitchen or bath you’ve been dreaming of.

RACHEL HARIG

Inside Sales & Design Consultant
616-243-0196
Grand Rapids


With a degree in Fine Arts & Interior Design and working experience in the industry since 2001, Rachel has a lot to offer. While she focuses primarily on cabinet design, she also provides closet, flooring, counters and tile designs for any room in the home. She enjoys designing floorplans and helping her customers select the perfect finishing touches. “I love to listen to clients’ needs and gain an understanding of their vision so I can help produce exactly what they have in mind,” she notes. “I work to create spaces they can visualize and understand before they are finished.” Rachel says tapping into her creativity is the best part of her job. She is always inspired by hearing how happy her clients are with the end results.

MICHAELA ST CLAIR

Inside Sales & Design Consultant
616-243-0196
Grand Rapids


With a degree in Interior Design, Michaela brings the perfect mix of education and experience to the table. As a kitchen and bath designer she partners with architects, remodelers, commercial contractors and homeowners on everything from minor face lifts to complete remodels.

Michaela excels at fully capturing her client’s vision — whether their inspiration comes from Pinterest or a scribbled drawing. She enjoys getting to know the personal style and wishes of everyone she partners with and stepping into their world to create the kitchen of their dreams. “Having the ability to switch up styles as you work with different clients is a key attribute that every designer should have,” she notes.

Osiris De Jesus

Outside Sales & Design Consultant
616-396-6584
Holland


Originally from San Juan, Puerto Rico, Osiris has been assisting clients to develop stylish and innovative remodeling designs for their home for over 20 years. Osiris excels at project management from product selection and the initial design to the final installation ensuring a trouble-free, enjoyable process. Her multi-cultural experiences and fluency in English and Spanish have served as a value-add to Elevations and our clients.

The key to Osiris’s success is her in-depth industry knowledge, creativity and extensive product knowledge. Her passion for collaboration and a customer focused approach ensures satisfaction on every project that she undertakes.

Kaitlin Deuling

Director of Operations
517-881-3450
Holland


Meet Kaitlin. Kaitlin has been a designer for over 14 years and is an active participant in local home builder associations and the National Kitchen & Bath Association. As the director of operations for Standard Kitchens, she is responsible for budgeting, managing leads, assisting with marketing strategies and keeping our showrooms up-to-date.

Her specialty? Storage solutions. She’s a pro at coming up with unique and useful storage ideas to get your kitchen organized. Kaitlin shares “I believe everything should have a proper place. With hectic schedules life can go a bit smoother when you are organized and know where your belongings are.” Visit us today and let Kaitlin bring some organization to your home.

VANESSA GOULD

Inside Sales & Design Consultant
616-396-6584
Holland


As a Product and Design Specialist, Vanessa enjoys walking customers through the design process, from selecting a style, finish and materials that fit their vision, to creating function in their space. Vanessa works with pre-designed layouts and can also create customized designs that bring a fresh set of eyes to perfectly capture a customers’ individual needs and desires.

Vanessa lets customers know that the sky is the limit. “Sometimes it’s hard for them to envision a layout different than what they currently have,” she shares. “They often end up settling for a ‘new old kitchen,’ believing that is the only way to do it. I love showing them the potential their space actually has.”

Julie Ann Atkinson

Inside Sales & Design Consultant
616-396-6584
Holland


With over 22 years of design experience, Julie brings specialized talents to the table for all of her customers and is an invaluable member of the team. As an award winning designer and with a full spectrum of extensive working knowledge, she provides an enjoyable experience and successful kitchen remodels. Her design skills range from clean and contemporary to classic country spaces.
Julie is a pro at helping you realize your dreams while maximizing your budget. She creates rooms for living and loving and will plan a kitchen that’s customized just for you that considers every visual, functional and practical perspective. From consultation and planning to the finishing touches, Julie can guide you every step of the way.

Jeff Norman

Outside Sales & Design Consultant
231-398-8762
Ludington


Meet Jeff Norman. Jeff has been in the building and remodeling industry for over 12 years and brings a wealth of valuable experience to each of his projects and is a trusted presence for all of his clients. Jeff believes that a kitchen should be a seamless continuation of the design style of the home, while still catering to the clients’ functional needs and design aspirations. He loves the challenge of poor designs and transforming the living area with complete space maximization.
What drives his success? Jeff focuses on building relationships and gaining a solid understanding of his customer’s needs to ensure 100% satisfaction. “Understanding customers is the key to providing good service and gaining a valuable picture of what’s important to them” Jeff shares.

Cindy Hackert

Outside Sales & Design Consultant
231-690-3400
Ludington


Cindy has been a cabinet designer for over 25 years and brings a wealth of knowledge to the Standard team. Her customer service focused approach to every project, from creating designs to the final install, has helped her build an impressive client portfolio. In addition to superior customer service skills, Cindy creates mindful designs built on communication and collaboration. She loves ensuring her clients have complete satisfaction with everything from hardware selections to personalized solutions for all organizational needs. No matter what room you wish to transform, Cindy is ready to assist you in making any renovation project simple and enjoyable.

LINDSEY NICHOLS

Inside Sales & Design Consultant
231-893-8503
Montague


Lindsey is a design professional who comes with 15 years of home building and remodeling experience. She loves designing beautiful, functional kitchens that become favorite gathering places at her clients’ homes. “Kitchens are the home’s centerpiece and set the tone for the entire house,” she notes, “I believe that the kitchen is the most important room in the home, and I love helping to create this space.”

Lindsey has a consistent, client-centered focus and builds strong relationships with everyone she works with. She loves meeting new people and making new friends.

Angela Ferguson

Inside Sales & Design Consultant
231-893-8503
Montague


Meet Angela. Angela has earned a degree in Applied Arts & Science & as a former interior design business owner she brings practical knowledge & expertise to the table. Her strength? Turning concepts into tangible reality by helping customers select the perfect product for their needs & creating designs that wow. Angela has worked extensively with architects, builders, remodelers & homeowners & her vision, skill, product knowledge & high-end design capabilities have resulted in unparalleled results for all of our clients.

Angela shared “Learning about our customers through our lifestyle assessment is always enjoyable to me. My goal is to not only help create beautiful living areas, but functional as well.”

Brandon Noyes

Outside Sales & Design Consultant
616-482-7046
Montague
Muskegon


Brandon brings a level of expertise and an in-depth knowledge to every project he touches. With over 25 years as a designer, he excels at creating exceptional designs in a timely manner and brings extensive experience in design, project management, and cabinetry knowledge to Standard and all of our customers.

His favorite part of the job? Blending form and function. “Since the kitchen is often the heart of the home, it’s important for me to gain a thorough understand of my client’s lifestyle and needs. I enjoy finding solutions to take full advantage of every space.” Brandon also enjoys collaborating with the team of designers to provide the best experience and finished product as possible.

Brandon Noyes

Outside Sales & Design Consultant
616-482-7046
Montague
Muskegon


Brandon brings a level of expertise and an in-depth knowledge to every project he touches. With over 25 years as a designer, he excels at creating exceptional designs in a timely manner and brings extensive experience in design, project management, and cabinetry knowledge to Standard and all of our customers.

His favorite part of the job? Blending form and function. “Since the kitchen is often the heart of the home, it’s important for me to gain a thorough understand of my client’s lifestyle and needs. I enjoy finding solutions to take full advantage of every space.” Brandon also enjoys collaborating with the team of designers to provide the best experience and finished product as possible.

NANCI MARSMAN

Outside Sales & Design Consultant
616-437-1113
Sparta


Nanci is a specialist in kitchen & bath sales and design. She’s worked within the industry for over 20 years, and has a genuine passion for her job that everyone who works with her notices right away. Her prior training in social work has given her a unique perspective about partnering with people and a deep focus on the designer/client relationship. “It’s all about relationships and communication,” she says. “You can’t make design dreams come true without fully understanding them.” This is where Nanci places her focus to provide superior customer service. Nanci says the best part of her job is helping her builders create beautiful, customized homes that her clients fall in love with.

Becky Piper

Inside Sales & Design Consultant
616-887-9944
Sparta


One of Becky’s favorite phrases is ‘the devil is in the details’. Her eye for the details has resulted in a great track record and an extensive list of happy customers. Becky’s in-depth experience and attention to detail on everything from appliances to hardware finishes makes her a valued asset to the team.

With a love of the industry, Becky enjoys learning about and keeping up with the latest trends and styles and is an enthusiastic designer. You can rest assured that the end result will be designs you’ll love for a lifetime. With excellent people skills Becky is a joy to work with. She shares “I love my job and being part of the story in making someone’s dreams come true is very fulfilling.”